KOBA emerges as the re-branded identity for what was once known as COBA, initially derived from ‘Coffee Bar.’ Born from the vision of a group of Korean American students at UC Berkeley passionate about coffee innovation, COBA started its journey to transform how people enjoy coffee. Evolving from coffee chocolate bars, COBA expanded its scope, introducing tea-flavored chocolate bars and coffee concentrate, aiming for a convenient natural caffeine experience. Amidst growth, defining the right brand identity and audience remained a challenge, prompting a rebrand to distinguish COBA.

The primary aim of this re-branding project is to transform KOBA’s identity, introducing a variety of premium Naturally Caffeinated Delights beyond the exclusive focus on coffee. The mission is to identify a unique identity and products setting them apart in a competitive market landscape. KOBA stands out by incorporating Korean heritage into its core identity and visual representation. Given the surge in K-culture and the K-wave phenomenon, achieving harmony between traditional and contemporary Korean influences will serve as a pivotal factor in setting KOBA apart from others.

With a history rooted in sourcing international ingredients and infusing them with genuine Korean essence, the rebranding to KOBA marks a decisive shift towards becoming an authentic brand inspired by Korean delights. This change empowers KOBA to access premium ingredients that offer authentic flavors, all while being naturally caffeinated. KOBA’s primary emphasis lies in crafting unique bite and sip products, catering to diverse consumption preferences. Beyond the freshly devised brand strategy, KOBA adeptly blends the elements of tradition and modernity within its digital and physical brand experience, crafting an enthralling journey for its customers. With every bite and sip of its naturally caffeinated treats, KOBA aspires to bring a burst of flavorful joy across the globe.